Yes, by appointing John Roberts to be worldwide conservation director it does create marketing value to hotel guest. This appointment is one of the CSR activities which will help position Anantara hotel as a hotel that contributing benefit to the society and become an environmental friendly hotel. This will not only create value to the hotel since Robert’s new role will also include developing projects with Anantara properties in order to minimize environmental damage to help develop new Anantara properties. Robert’s recommendation will also provide best sustainable practices and assist with Green Global certification. By receiving this certification it will assure the hotel guest and the distributor who are a part of Anantara’s stakeholders that Anantara is a hotel that emphasizing on CSR. For the guest by staying at the hotel that is emphasizing on CSR, they will do feel better staying at Anantara hotels since by staying at Anantara Hotels the hotel guests feel like they are contributing something to the society by supporting the hotel’s activities such as rescuing the elephant and help with the unemployment problem.
Marketing value is the highest estimated price that both parties of buyer and seller accept in a open market. In my point of view, John Reoverts has definitely created the market value for Anantara's Golden Triangle Asian Elephant foundation (GTAEF) because so far they already have supported more than 25 elephant and 60 people with customers friendly money and sponsors. Furthermore, with John reovert's two different roles, it allows him to minimize the damage to the environment while maximize the possibility of receiving Green Globe certification. This certificate do means a lot to John Reoverts because it actually proves that the hotel is environmental friendly, because the customers would recognizes that the money they pay are not fully business use. On the other hand, they are actually helping the environment indirectly by allowing the hotel to have more financial ability to take care of both current and the new elephant, and also the mahouts.
Appointing John Roberts to this position do create marketing value to hotel guests. When consumers are choosing goods and services, most of them would consider products that would make them look good in a sense. For example, being able to use some sort of a product that funds a foundation or a service that would provide CSR back to the society is like the consumers are indirectly helping the society as well. This concept may be easily seen on generation Ys. This is due to the trend GenY’s have where they would consider cooperation that provides CSR programs that would do something good back to the society. Besides the point of GenY’s, I would like to apply this concept onto the hotel guests. Hotel guests there would also be indirectly helping the society, which creates the sense of satisfaction from consumers while using the services. In terms of the distributor’s point of view, I would say that distributors would also feel the same. Despite the goal of each firm is to maximize it’s owner’s equity, but being able to contribute back to the society would also be one of goals or at least a good deed one would like to do. Thus, I would say that, appointing John Roberts to this position would create value to the guests there. On top of that, knowing John Roberts background would create a reliable sense in his position as well.
I do not really think appointing this position has a marketing value to the hotel guests, but, in my opinion, i would rather say that it is likely to be about the reinforcement of the organization's image or CSR. I think that the reason why Anantara decided to appoint this new position because they concern on the company's image than the hotel guests. Elephants or a mahout village is just a service or a sort entertainment for guests. What they really want is the acceptance from the the international level that they are a company who contribute something back to the society via using Elephant, which is good in a way. Similarly, with his new role, it is still concern about the benefits of the organization or the hotel itself not the customers or the guests. It stated that Roberts will use his skills to minimize environmental damages to help develop new Anantara properties. Obviously, hotel properties are going to be developed for the business purposes.
Marketing is involved with the creating value of the product and service to respond the customer preference and need. In this case, John Robert is obviously creating market value to hotel guest who use the service of Anantara Golden Triangle Elephant Camp & Resort. When consumers decide to buy some product or service, some of them may concern about environmental friendly product. John Robert action and the hotel action itself are concerned about corporate social responsibility or (CSR) because we can see that this place main purpose provides comfortable life to more than 25 elephants and mahout family. They want to perform the responsibility to the society. I believe that their CSR program is the market value action that can be seen at this Anantara Resort and spa. The reason is that the consumer might feel comfortable to use service here and help the environment and those elephant from their money. For Robert new role with the guarantee of assist with Green Globe certification, it states that Robert work with scientist to conserve environment and minimize the environmental damage to help improve the property, so this can be one of their marketing management to make their hotel looks more confortable to spend a night. Tanakorn Toonkumthornchai 5280850
In my opinion, appointing John Roberts has a marketing value. Though what the company has done is more like creating a good image for them and showing that they are socially responsible than focusing directly to the customers, there’s an influenced on marketing value and I think it helps increases it. With what they have been doing in the past, it’s already good. However, by appointing John Robert to the new position, they have bring it up to another level and this will opened them to the new opportunities and become more widely known. When the company has good images it will help increase its marketing value to customers especially in terms of emotional and psychological value in this case. The possibility that customers will have good perception on the company will be higher, the company will get on customers good’s side and be liked by them, and as a result customers will be willing to pay more for the company’s service or product. Nicha Kongsomboon 5380020
From what I have read I don’t think by appointing Robert has a marketing value to the “hotel guest” but rather more to the hotel “itself”. What I see here is a hotel trying to engage in corporate social responsibility to boost up their company image so that environmental friendly conscious customers would choose them over other hotel. Every company has the obligation to do CSR and this CSR is no different than what any other company does. Elephants, as the main target for his campaign, although well taken care, they are also used primarily as a mean to entertain guests. Street rescues can be really helpful for both elephants and the owners, but still, the movement does not really create marketing value for hotel guests. The article then states that he will continue to use his skills, scientific and local collaboration to minimize environmental damage and promote overall ‘green’ well-being, specifically, when Anantara properties become involved, which, subtly suggests the primary concern for company’s profit. Laksina P. 5280096
Appointment of this position has a marketing value to hotel guests in my opinion because it does not just creat the feeling of conservation to the society but it does create the feeling of warm to guests and customers visiting Anantara's place. In other words, this appoinment promotes such CSR and contribute positive brand image to hotel business. Customers themselves would feel related and involved to animal and trees bacuase they would have to spend seveal days to live in environment of warm and touch to "green".
Moreover, unlike to other brands using company owners, such as Ichitun using K.Tun, as a brand ambassador to touch hearth of target audience directly and powerfully, Anatara uses brand itself to promote such way. Anantara uses the place and the environment rather than owners to contribute the feeling of hope that guests would choose this place in order that they would feel they can contribute somethig back to society.
In my, point of view, appointment John Roberts has a market value. The reason is because hotel will get the good image of being a social responsible and CSR. The hotel not only takes care for the elephants but also support mahout family too. In this point, hotel will look good for two perspectives, first is about the conservative aspect that they care elephants while a lot of Thai ignore elephants which are the symbol of Thailand. In the second perspective, hotel also support the mahout family so this point emphasize that hotel sees the important of the value of the family. In addition, Anatara is the first hotel who does this program so it will gain a lot of attention for both Thai and foreigners. And this is so perfect image for the customers who are looking for the nice hotel that concern about the social.
According to this article, the appointment of John Roberts will create a market value to the hotel guests because with his plan and his position would make customers feel good when they make a purchase at Anantara. Now,I can see a lot of green marketing such as Double A which can promote the CSR to customers. With this strategy, it makes customers would rather to come to our company than the others because they know that part of their purchase will come to the charity. Therefore, this CSR plan can create the positive brand image among customers. While they are having a good reputation, they also save the environment which can make the resort and spa that he owns look more green. Moreover, I want to say that he is picking the right issue for this strategy because in Thailand, we can see a lot of elephants and mahouts along the road and asking for money, and we can see that those elephants are hurt. His plan will help Thai people see the problem and support his CSR plan
According to this article, the appointment of John Roberts will create a market value to the hotel. This appointment can contribute positive image to hotel business. Today people in society are more concerned about environment and want business to contribute good things back to societies, so businesses that get involved in CSR programs would gain more credibility helping to increase marketing value to customers. Customers who come to use service at the hotel would feel good and want to spend more time in the hotel. Thus, when customers tend to have positive perception towards the hotel, they are willing to pay more for the company’s service or product. Pailin 5380211
Since Anantara is not only the hotel, but it is Resort and Spa; obviously, it is not only a place for stay and relax, but it is a natural or friendly-environmental place since it is relevant with the term of spa.
And so, the idea of appointing John Roberts to be in the position can help the hotel to create more marketing value even he is not working in the marketing field, but it indirectly helps the hotel anyway in term of promoting Hotel’s image in aspect of save the world.
As John is expert in elephant and environmental issue, this helps the hotel’s image leads to more positive way, according to today’s world, the world is getting worse and worse because of humans & manmade, so people today tend to be more environmental conscious, they are more concerned about environment, including greens and animals, by this way John helps create value to the market since he can conserve the environment.
Thus, customers will be aware that the hotel is caring and taking an action to society (the concept of CRS).
Moreover, Anantara not only gains positive image, meanwhile, John can be an advisor and salesperson because John is skilled in greening the globe, so John can help the hotel in term of providing some information that can attract customers, especially natural lover customers. Therefore, by this appointment, it is not only show customers the CRS of the hotel, but it also shows credibility, as well as helps Anantara to save more cost in promoting hotel’s image.
Appointment of the new position "worldwide conservation director" does have a marketing value to hotel guests as this position indicates a long-term commitment of top management of Anantara towards the environmental and social impact in which it creates during the process of its service delivery. This action clearly illustrate the corporate culture, value and strategic development of Anantara Hotels.
As consumers in the tourism industry more and more concerned about their impact to the world during their holiday, through media and higher education level, Anantara Hotels is building it's sustainable competitive advantage by appointing this position as this position includes minimizing environmental damage as well. The benefit in which the hotel guests would receive higher than the existed service that Anantara hotels offer would be the psychological, emotional and social benefit, depending on the degree of involvement of the guest during their stay at Anantara property while their costs of obtaining such value remain unchanged/slightly changed (where the cost would be offset by the benefit). This would make the total net value received by guests increase.
Due to this demand in the market and the change in consumption pattern, this would have impact on the distributors of Anatara Hotels. In the distributors point of view, Anatara Hotels would have a unique selling point that are above other 5 stars resorts and spas. Other than this, the distributors would also psychologically and emotionally feel that they have contributed in making the world's environment better if they were to support Anatara Hotels.
Evidently, this is a win-win situation, all parties involved in consuming and providing the service by Anantara Hotels benefit from the new position appointed due to its creative value proposition.
Appointing of John Robert will create marketing value to hotel guest because the position that he has appoint defines many things of the hotel such as culture. Nowadays, people are considered more about the environment, so they can see that Anantara hotel has also concern about the reducing in environmental impact. As a result, they will get the good perception to the Anantara hotel in the way of emotional, and social responsibility when they make a purchase. With the strategy of CSR, this can make more people aware of the responsibility of the hotel to the society, so this will ensure that they have create the marketing value to their customers, and also positive brand image to the hotels too.
For Thailand, this CSR strategy is the best fit to Thai people because there is a problem of elephants that some people take it in the city and walk around to ask for money for their food. I think that this can help in reducing or minimizing the environmental damage, so I ensure that this appointing John Robert will create marketing value to hotel guests.
in my opinion, appointment with john robert can create marketing value to the guests because it can reflect how the hotel image shown out to consumer. Because John Robert is the director of elephant at Anantra golden triangle elephant camp and resort showing that Anatra is the hotel that concern about environment. Nowadays, many hotels just open and do not care about environment that can damage the world. However, it is good that Anantra still concern about environment damage and want to be the hotel that care about environment. therefore, many tourists will choose to stay at these kinds of hotel to save our world. Passavee 5380038
From this position, it mainly help to convey Anantara hotel image to be a environmental friendly and animal supported organization. Moreover, it also consist with the trend in nowadays as people concern more on environment and green effects. As a result, the position leads to more positive percention of consumers to the hotel and help to create a sense of responsibility on social and environment to the consumers. Therefore, consumers will feel that their money which they spend on Anantara hotel will help an environment and social and they also take involve in this help. Therefore, in my opinion, it not only help to convey the hoetel image and also give marketing value in terms of unique selling point and sense of responsibility to environment.
According to this article, i feel that appointing of John Robert will help Anantara to create marketing value. As John Robert's reputation and background will create positive feeling to Anantara's image. As today society, people has concerned more on environment, they trend to think more on green concept. Hence, when people want to consume on something they will concern about environmental friendly either. Especially in this case that Anantara's services are involve with elephant that is very sensitive for people to thing about harming animal's nature. Therefore, appointing to John Robert will help Ananatara avoid negative feeling from customer about the elephant. On the other hand, it will help Anantara create marketing value that consumer can perceive.
Yes, it create value because customers will see that Anantara has corporate social responsibility by setting up mahout village, and Anantara also respond to an animal, which is elephants. Moreover, Anantara will also get appreciated by customers because it plan to built properties that is environmental friendly
This is really going to be a great move for Anantara because of the Image Mr.Robers already has, and the type of things he has already done and is doing. The hotel business is again all about differentiation and about creative value and giving the customers something to be memorable. And recently Hotels have come under scrutiny of the media for not following environmentally friendly habits - and this move would definitely enhance the Anantara's already well positioned and safe brand in terms of its CSR. It will enhance positive brand value. Navneet Agarwal 5180008
With any hotel that want to create its positive image and project its value to their guests. It should started from the people who manage the hotel and the vision of the management should be clear enough that it do their job right and with ethical.
Since in the hotel industry has adopt CSR into practice more seriously and more guests are more aware of environment and global friendly issues. It is the hotel task to put themselves into the position that it is more caring and consciously operate its hotel with regards of environment, heritages and harmless to earth. By appointing John Roberts, worldwide conservation director to be in charge of Anantara Golden Triangle’s Elephant Camp that provide living for more than 60 mahouts and 25 elephants in its tradition mahout village. This kind of activity is not only benefit to people and elephants in the village, but it also preserve the Thai tradition and more importantly a home for Thai nation symbolic animal - Elephant.
With these activity and details that Anantara implemented and dedicated to will surely reflect to the eyes and the heart of their guests. It shows more than action and activity that Anantara does, but it implies vision, mission and values of Anantara has to its operation and existence. Guests would be able to appreciate in the values of Anantara and that would also help with their product and service that guest could be taking part on saving the world too.
it will generate much on the CSR and also the good image of the hotel but it not directly create the market value that much; however, with the good image it will create the good perception in the point of the customer and if the customer inform to other it will create the buzz that eventually bring more opportunity and the profitability to the hotel obviously that will can be seen as the indirectly create the market value to the hotel
Appointing John Roberts as the hotel's worldwide conservation director definitely has a marketing value to hotel guests as it is a way to communicate the message that Anantara is a hotel the care for the society and is an environmental friendly hotel. These days with the go green trend, consumers have become more environmental conscious, therefore a hotel with a good public image would be more appreciated by consumers. Moreover, John Roberts can also improve the hotel properties to be less harmful to the environment and recommend best sustainable practices for the hotel. This would result in even more environmental friendly public image for Anatara Meena T. 5280712
John Reoverts is playing a very big role of responsibility towards Anantara area and due to his actions and planning; this incentivizes people to see more value towards his marketing planning. Even though some might see this as some sort of staged opera just to draw people’s empathy and creating good image for the Hotel, this issue is ambiguous and will be controversial if viewed in this way because 25 elephants and 60 mahouts are just the numbers which doesn’t really express the well-being of any of them. But in any case, I would stood from utilitarianism point of view since John is at least doing something compare to other entrepreneurs which could somehow gain him his Green certification and reach more help towards more elephants and mahouts regardless of his intention. Sawang 5280815
By appointing this position, the hotel create marketing values to their guests in term of social response and csr. Customers may percieve that this hotel do something good to society and would like to support the hotel. There is no possibilities to know that the hotel doing this to create marketing value by intention or not,but customers tend to believe that it better to support the firm that do nothing to society. By the way, this help to differentiate the hotel amoung competitors. Elephants will also become the selling point of the hotel, so those products associate with elephant can be sold as gift or sourvenier that may accounted as revenue raiser as well
Yes, by appointing John Roberts to be worldwide conservation director it does create marketing value to hotel guest. This appointment is one of the CSR activities which will help position Anantara hotel as a hotel that contributing benefit to the society and become an environmental friendly hotel. This will not only create value to the hotel since Robert’s new role will also include developing projects with Anantara properties in order to minimize environmental damage to help develop new Anantara properties. Robert’s recommendation will also provide best sustainable practices and assist with Green Global certification. By receiving this certification it will assure the hotel guest and the distributor who are a part of Anantara’s stakeholders that Anantara is a hotel that emphasizing on CSR. For the guest by staying at the hotel that is emphasizing on CSR, they will do feel better staying at Anantara hotels since by staying at Anantara Hotels the hotel guests feel like they are contributing something to the society by supporting the hotel’s activities such as rescuing the elephant and help with the unemployment problem.
ReplyDeleteTitinun S. 5280330
Marketing value is the highest estimated price that both parties of buyer and seller accept in a open market. In my point of view, John Reoverts has definitely created the market value for Anantara's Golden Triangle Asian Elephant foundation (GTAEF) because so far they already have supported more than 25 elephant and 60 people with customers friendly money and sponsors. Furthermore, with John reovert's two different roles, it allows him to minimize the damage to the environment while maximize the possibility of receiving Green Globe certification. This certificate do means a lot to John Reoverts because it actually proves that the hotel is environmental friendly, because the customers would recognizes that the money they pay are not fully business use. On the other hand, they are actually helping the environment indirectly by allowing the hotel to have more financial ability to take care of both current and the new elephant, and also the mahouts.
ReplyDeleteWei-Min Lin 5180682
Appointing John Roberts to this position do create marketing value to hotel guests. When consumers are choosing goods and services, most of them would consider products that would make them look good in a sense. For example, being able to use some sort of a product that funds a foundation or a service that would provide CSR back to the society is like the consumers are indirectly helping the society as well. This concept may be easily seen on generation Ys. This is due to the trend GenY’s have where they would consider cooperation that provides CSR programs that would do something good back to the society. Besides the point of GenY’s, I would like to apply this concept onto the hotel guests. Hotel guests there would also be indirectly helping the society, which creates the sense of satisfaction from consumers while using the services. In terms of the distributor’s point of view, I would say that distributors would also feel the same. Despite the goal of each firm is to maximize it’s owner’s equity, but being able to contribute back to the society would also be one of goals or at least a good deed one would like to do. Thus, I would say that, appointing John Roberts to this position would create value to the guests there. On top of that, knowing John Roberts background would create a reliable sense in his position as well.
ReplyDeleteYi-Pin Chan 5380002
I do not really think appointing this position has a marketing value to the hotel guests, but, in my opinion, i would rather say that it is likely to be about the reinforcement of the organization's image or CSR. I think that the reason why Anantara decided to appoint this new position because they concern on the company's image than the hotel guests. Elephants or a mahout village is just a service or a sort entertainment for guests. What they really want is the acceptance from the the international level that they are a company who contribute something back to the society via using Elephant, which is good in a way. Similarly, with his new role, it is still concern about the benefits of the organization or the hotel itself not the customers or the guests. It stated that Roberts will use his skills to minimize environmental damages to help develop new Anantara properties. Obviously, hotel properties are going to be developed for the business purposes.
ReplyDeleteThanawat Lumveerakul 5280542
Marketing is involved with the creating value of the product and service to respond the customer preference and need. In this case, John Robert is obviously creating market value to hotel guest who use the service of Anantara Golden Triangle Elephant Camp & Resort. When consumers decide to buy some product or service, some of them may concern about environmental friendly product. John Robert action and the hotel action itself are concerned about corporate social responsibility or (CSR) because we can see that this place main purpose provides comfortable life to more than 25 elephants and mahout family. They want to perform the responsibility to the society. I believe that their CSR program is the market value action that can be seen at this Anantara Resort and spa. The reason is that the consumer might feel comfortable to use service here and help the environment and those elephant from their money. For Robert new role with the guarantee of assist with Green Globe certification, it states that Robert work with scientist to conserve environment and minimize the environmental damage to help improve the property, so this can be one of their marketing management to make their hotel looks more confortable to spend a night.
ReplyDeleteTanakorn Toonkumthornchai 5280850
In my opinion, appointing John Roberts has a marketing value. Though what the company has done is more like creating a good image for them and showing that they are socially responsible than focusing directly to the customers, there’s an influenced on marketing value and I think it helps increases it. With what they have been doing in the past, it’s already good. However, by appointing John Robert to the new position, they have bring it up to another level and this will opened them to the new opportunities and become more widely known. When the company has good images it will help increase its marketing value to customers especially in terms of emotional and psychological value in this case. The possibility that customers will have good perception on the company will be higher, the company will get on customers good’s side and be liked by them, and as a result customers will be willing to pay more for the company’s service or product.
ReplyDeleteNicha Kongsomboon 5380020
From what I have read I don’t think by appointing Robert has a marketing value to the “hotel guest” but rather more to the hotel “itself”. What I see here is a hotel trying to engage in corporate social responsibility to boost up their company image so that environmental friendly conscious customers would choose them over other hotel. Every company has the obligation to do CSR and this CSR is no different than what any other company does. Elephants, as the main target for his campaign, although well taken care, they are also used primarily as a mean to entertain guests. Street rescues can be really helpful for both elephants and the owners, but still, the movement does not really create marketing value for hotel guests. The article then states that he will continue to use his skills, scientific and local collaboration to minimize environmental damage and promote overall ‘green’ well-being, specifically, when Anantara properties become involved, which, subtly suggests the primary concern for company’s profit.
ReplyDeleteLaksina P. 5280096
Appointment of this position has a marketing value to hotel guests in my opinion because it does not just creat the feeling of conservation to the society but it does create the feeling of warm to guests and customers visiting Anantara's place. In other words, this appoinment promotes such CSR and contribute positive brand image to hotel business. Customers themselves would feel related and involved to animal and trees bacuase they would have to spend seveal days to live in environment of warm and touch to "green".
ReplyDeleteMoreover, unlike to other brands using company owners, such as Ichitun using K.Tun, as a brand ambassador to touch hearth of target audience directly and powerfully, Anatara uses brand itself to promote such way. Anantara uses the place and the environment rather than owners to contribute the feeling of hope that guests would choose this place in order that they would feel they can contribute somethig back to society.
In my, point of view, appointment John Roberts has a market value. The reason is because hotel will get the good image of being a social responsible and CSR. The hotel not only takes care for the elephants but also support mahout family too. In this point, hotel will look good for two perspectives, first is about the conservative aspect that they care elephants while a lot of Thai ignore elephants which are the symbol of Thailand. In the second perspective, hotel also support the mahout family so this point emphasize that hotel sees the important of the value of the family. In addition, Anatara is the first hotel who does this program so it will gain a lot of attention for both Thai and foreigners. And this is so perfect image for the customers who are looking for the nice hotel that concern about the social.
ReplyDeleteAccording to this article, the appointment of John Roberts will create a market value to the hotel guests because with his plan and his position would make customers feel good when they make a purchase at Anantara. Now,I can see a lot of green marketing such as Double A which can promote the CSR to customers. With this strategy, it makes customers would rather to come to our company than the others because they know that part of their purchase will come to the charity. Therefore, this CSR plan can create the positive brand image among customers. While they are having a good reputation, they also save the environment which can make the resort and spa that he owns look more green. Moreover, I want to say that he is picking the right issue for this strategy because in Thailand, we can see a lot of elephants and mahouts along the road and asking for money, and we can see that those elephants are hurt. His plan will help Thai people see the problem and support his CSR plan
ReplyDeleteChalisa 5280418
According to this article, the appointment of John Roberts will create a market value to the hotel. This appointment can contribute positive image to hotel business. Today people in society are more concerned about environment and want business to contribute good things back to societies, so businesses that get involved in CSR programs would gain more credibility helping to increase marketing value to customers. Customers who come to use service at the hotel would feel good and want to spend more time in the hotel. Thus, when customers tend to have positive perception towards the hotel, they are willing to pay more for the company’s service or product.
ReplyDeletePailin 5380211
This comment has been removed by the author.
ReplyDeleteSince Anantara is not only the hotel, but it is Resort and Spa; obviously, it is not only a place for stay and relax, but it is a natural or friendly-environmental place since it is relevant with the term of spa.
ReplyDeleteAnd so, the idea of appointing John Roberts to be in the position can help the hotel to create more marketing value even he is not working in the marketing field, but it indirectly helps the hotel anyway in term of promoting Hotel’s image in aspect of save the world.
As John is expert in elephant and environmental issue, this helps the hotel’s image leads to more positive way, according to today’s world, the world is getting worse and worse because of humans & manmade, so people today tend to be more environmental conscious, they are more concerned about environment, including greens and animals, by this way John helps create value to the market since he can conserve the environment.
Thus, customers will be aware that the hotel is caring and taking an action to society (the concept of CRS).
Moreover, Anantara not only gains positive image, meanwhile, John can be an advisor and salesperson because John is skilled in greening the globe, so John can help the hotel in term of providing some information that can attract customers, especially natural lover customers. Therefore, by this appointment, it is not only show customers the CRS of the hotel, but it also shows credibility, as well as helps Anantara to save more cost in promoting hotel’s image.
Suwisa Wattanasin 5280765
Appointment of the new position "worldwide conservation director" does have a marketing value to hotel guests as this position indicates a long-term commitment of top management of Anantara towards the environmental and social impact in which it creates during the process of its service delivery. This action clearly illustrate the corporate culture, value and strategic development of Anantara Hotels.
ReplyDeleteAs consumers in the tourism industry more and more concerned about their impact to the world during their holiday, through media and higher education level, Anantara Hotels is building it's sustainable competitive advantage by appointing this position as this position includes minimizing environmental damage as well. The benefit in which the hotel guests would receive higher than the existed service that Anantara hotels offer would be the psychological, emotional and social benefit, depending on the degree of involvement of the guest during their stay at Anantara property while their costs of obtaining such value remain unchanged/slightly changed (where the cost would be offset by the benefit). This would make the total net value received by guests increase.
Due to this demand in the market and the change in consumption pattern, this would have impact on the distributors of Anatara Hotels. In the distributors point of view, Anatara Hotels would have a unique selling point that are above other 5 stars resorts and spas. Other than this, the distributors would also psychologically and emotionally feel that they have contributed in making the world's environment better if they were to support Anatara Hotels.
Evidently, this is a win-win situation, all parties involved in consuming and providing the service by Anantara Hotels benefit from the new position appointed due to its creative value proposition.
Sakotkarn Thanadsornsarn 5380242
Appointing of John Robert will create marketing value to hotel guest because the position that he has appoint defines many things of the hotel such as culture. Nowadays, people are considered more about the environment, so they can see that Anantara hotel has also concern about the reducing in environmental impact. As a result, they will get the good perception to the Anantara hotel in the way of emotional, and social responsibility when they make a purchase. With the strategy of CSR, this can make more people aware of the responsibility of the hotel to the society, so this will ensure that they have create the marketing value to their customers, and also positive brand image to the hotels too.
ReplyDeleteFor Thailand, this CSR strategy is the best fit to Thai people because there is a problem of elephants that some people take it in the city and walk around to ask for money for their food. I think that this can help in reducing or minimizing the environmental damage, so I ensure that this appointing John Robert will create marketing value to hotel guests.
Rut Poolchan 5280342
in my opinion, appointment with john robert can create marketing value to the guests because it can reflect how the hotel image shown out to consumer. Because John Robert is the director of elephant at Anantra golden triangle elephant camp and resort showing that Anatra is the hotel that concern about environment. Nowadays, many hotels just open and do not care about environment that can damage the world. However, it is good that Anantra still concern about environment damage and want to be the hotel that care about environment. therefore, many tourists will choose to stay at these kinds of hotel to save our world.
ReplyDeletePassavee 5380038
From this position, it mainly help to convey Anantara hotel image to be a environmental friendly and animal supported organization. Moreover, it also consist with the trend in nowadays as people concern more on environment and green effects. As a result, the position leads to more positive percention of consumers to the hotel and help to create a sense of responsibility on social and environment to the consumers. Therefore, consumers will feel that their money which they spend on Anantara hotel will help an environment and social and they also take involve in this help.
ReplyDeleteTherefore, in my opinion, it not only help to convey the hoetel image and also give marketing value in terms of unique selling point and sense of responsibility to environment.
Nuttakorn Pattaratreranond
5280896
According to this article, i feel that appointing of John Robert will help Anantara to create marketing value. As John Robert's reputation and background will create positive feeling to Anantara's image. As today society, people has concerned more on environment, they trend to think more on green concept. Hence, when people want to consume on something they will concern about environmental friendly either. Especially in this case that Anantara's services are involve with elephant that is very sensitive for people to thing about harming animal's nature. Therefore, appointing to John Robert will help Ananatara avoid negative feeling from customer about the elephant. On the other hand, it will help Anantara create marketing value that consumer can perceive.
ReplyDeleteChavit Tirarattanakul 5280870
DeleteYes, it create value because customers will see that Anantara has corporate social responsibility by setting up mahout village, and Anantara also respond to an animal, which is elephants. Moreover, Anantara will also get appreciated by customers because it plan to built properties that is environmental friendly
ReplyDeleteThis is really going to be a great move for Anantara because of the Image Mr.Robers already has, and the type of things he has already done and is doing. The hotel business is again all about differentiation and about creative value and giving the customers something to be memorable. And recently Hotels have come under scrutiny of the media for not following environmentally friendly habits - and this move would definitely enhance the Anantara's already well positioned and safe brand in terms of its CSR. It will enhance positive brand value.
ReplyDeleteNavneet Agarwal 5180008
With any hotel that want to create its positive image and project its value to their guests. It should started from the people who manage the hotel and the vision of the management should be clear enough that it do their job right and with ethical.
ReplyDeleteSince in the hotel industry has adopt CSR into practice more seriously and more guests are more aware of environment and global friendly issues. It is the hotel task to put themselves into the position that it is more caring and consciously operate its hotel with regards of environment, heritages and harmless to earth. By appointing John Roberts, worldwide conservation director to be in charge of Anantara Golden Triangle’s Elephant Camp that provide living for more than 60 mahouts and 25 elephants in its tradition mahout village. This kind of activity is not only benefit to people and elephants in the village, but it also preserve the Thai tradition and more importantly a home for Thai nation symbolic animal - Elephant.
With these activity and details that Anantara implemented and dedicated to will surely reflect to the eyes and the heart of their guests. It shows more than action and activity that Anantara does, but it implies vision, mission and values of Anantara has to its operation and existence. Guests would be able to appreciate in the values of Anantara and that would also help with their product and service that guest could be taking part on saving the world too.
Uchukorn Nala 5180656
it will generate much on the CSR and also the good image of the hotel but it not directly create the market value that much; however, with the good image it will create the good perception in the point of the customer and if the customer inform to other it will create the buzz that eventually bring more opportunity and the profitability to the hotel obviously that will can be seen as the indirectly create the market value to the hotel
ReplyDeleteAppointing John Roberts as the hotel's worldwide conservation director definitely has a marketing value to hotel guests as it is a way to communicate the message that Anantara is a hotel the care for the society and is an environmental friendly hotel. These days with the go green trend, consumers have become more environmental conscious, therefore a hotel with a good public image would be more appreciated by consumers. Moreover, John Roberts can also improve the hotel properties to be less harmful to the environment and recommend best sustainable practices for the hotel. This would result in even more environmental friendly public image for Anatara
ReplyDeleteMeena T. 5280712
John Reoverts is playing a very big role of responsibility towards Anantara area and due to his actions and planning; this incentivizes people to see more value towards his marketing planning. Even though some might see this as some sort of staged opera just to draw people’s empathy and creating good image for the Hotel, this issue is ambiguous and will be controversial if viewed in this way because 25 elephants and 60 mahouts are just the numbers which doesn’t really express the well-being of any of them. But in any case, I would stood from utilitarianism point of view since John is at least doing something compare to other entrepreneurs which could somehow gain him his Green certification and reach more help towards more elephants and mahouts regardless of his intention.
ReplyDeleteSawang 5280815
By appointing this position, the hotel create marketing values to their guests in term of social response and csr. Customers may percieve that this hotel do something good to society and would like to support the hotel. There is no possibilities to know that the hotel doing this to create marketing value by intention or not,but customers tend to believe that it better to support the firm that do nothing to society. By the way, this help to differentiate the hotel amoung competitors. Elephants will also become the selling point of the hotel, so those products associate with elephant can be sold as gift or sourvenier that may accounted as revenue raiser as well
ReplyDeleteVatcharivat i. 5080473